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Usage patterns of oral H1-antihistamines in 10 European countries: A study using MASK-air® and Google Trends real-world data.

Abstract
Real-world data represent an increasingly important source of knowledge in health care. However, assessing their representativeness can be challenging. We compared (i) real-world data from a mobile app for allergic rhinitis (MASK-air®) on the usage of oral H1-antihistamines from 2016 to 2020 in 10 European countries with (ii) Google Trends data on the relative volume of searches for such antihistamines. For each country, we sorted 5 different oral H1-antihistamines by their frequency of use and volume of searches. We found perfect agreement on the order of antihistamine use in MASK-air® and in Google Trends searches in 4 countries (France, Germany, Sweden, and the United Kingdom). Different levels of agreement were observed in the remaining countries (kappa coefficient from -0.50 to 0.75). Oral H1-antihistamine data from Google Trends and MASK-air® were consistent with nationwide medication sales data from France, Germany, and the United Kingdom. These results suggest that MASK-air® data may be consistent with other sources of real-world data, although assessing the representativeness of their users may require further studies.
AuthorsRafael José Vieira, Bernardo Sousa-Pinto, Josep M Anto, Aziz Sheikh, Ludger Klimek, Torsten Zuberbier, João Almeida Fonseca, Jean Bousquet
JournalThe World Allergy Organization journal (World Allergy Organ J) Vol. 15 Issue 7 Pg. 100660 (Jul 2022) ISSN: 1939-4551 [Print] United States
PMID35784944 (Publication Type: Journal Article)
Copyright© 2022 Published by Elsevier Inc. on behalf of World Allergy Organization.

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